Improve the Effectiveness of Your Adsense
Making a living on earning Adsense commissions isn't all that realistic. However, Adsense commissions are a great way to supplement your income. Ask...
Making a living on earning Adsense commissions isn’t all that realistic. However, Adsense commissions are a great way to supplement your income. Ask website owners today about their earnings and you’ll find that many supplement their income easily with the help of Adsense advertising. Ive learned how to increase my Adsense commissions over time and will share with you all Ive discovered.
Your Adsense revenue is dependent on a number of factors including which ads you display, where you display them, and how often. Here are some factors to consider before you place your next Adsense ad. Let’s begin with ad placement. Certain locations tend to be more successful than others. Google has produced a heat map that illustrates the ideal placing on a sample page layout. All other things being equal, ads located above the fold tend to perform better than those below the fold. Ads placed near rich content and navigational aids usually do well because users are focused on those areas of a page.
While this information about ad placement is useful as a guide, I strongly recommend that you consider your users first when deciding on proper ad position. Think about user behavior on different pages and what will be most useful to them and their navigation of your website. You’ll find that what you think is the most optimal ad position isn’t always what you expect.
For example, on pages where users are typically focused on reading an article, ads placed directly below the end of the editorial content tend to perform very well. It’s almost as if users finish reading and ask themselves, “What can I do next?” Precisely targeted ads can answer that question for them.
Ad formats. Different types of ads perform better than others. This largely depends on page content and organization. Many advertisers find that large rectangles in content areas work best, while leader boards produce less revenue. Other ad sizes like sky scrappers are usually the worst performers even though they command the largest amount of space. The key is to experiment and measure the outcomes to see which ad sizes and formats work best optimizing revenue.
Adsense Ad Color Palette. When your ads blend into content click through rates can improve. Sometimes however Adsense ads that contrast with your web site colors can show the best click through rates. Test a variety of ad colors to determine if different palettes generate different results. To determine which ad variation will work for you, test, test, test.
Number of ad units on a page. Websites are allowed a maximum of 3 ads, plus one set of ad links, and one Google search box per page. Maximize the allowed number based on the resulting look of your page (you don’t want an overkill of ads). Users going to your page and reading your content may ignore the banner or rectangle at the top of the page, but may click on the ad at the bottom of the article.
Test the variables noted above and see which combination for variables work best for your website or blog. Not all sites displaying Adsense ads generate significant results. Even if a website gets lots of visitors but they aren’t interested in looking for ways to spend their money, they won’t necessarily respond to the ads displayed on your site.
Michael Fleischner is an Internet marketing expert and the author of . Find helpful Adsense advice and at Michael’s Internet Blog.