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Can South Africans Become The Leaders In Entrepreneurship?

Richard Branson, Chairman of the Virgin Group of over 360 companies and one of the richest people in the world, started his first business at the tend...

 

Richard Branson, Chairman of the Virgin Group of over 360 companies and one of the richest people in the world, started his first business at the tender age of 16, with a poor academic record.

Entrepreneurial skills are without any doubt a very scarce but useful skill to have. The reason the word skill is used is simple. History has taught us that entrepreneurship has nothing to do with the amount of qualifications you have or any other outstanding academic performance. According to a report published by StatsSA 82,5% of businesses were financed by relatives or friends. A very small 4,9% of businesses were financed by commercial banks. With South Africa’s unique history, we have grown up with a specific thought frameset that conditioned us to survive rather than to strive for wealth. A further fact that supports this theory is that 50% of South Africans lived below the poverty line in the year 2000, according to the CIA Fact book.

Complicating entrepreneurial growth, South Africa’s history of discrimination and the sensitivity on labour relations hampers entrepreneurial skills to develop. With the legacy of apartheid still so fresh in everyone’s mind, human rights create a new expectation under South Africans that they have a right to certain needs. Although on the surface it makes sense to have these rights in place due to the very sad history of the country, it also comes with a downside where there are expectations instead of a drive for creative entrepreneurial skills. Do South Africans have the potential to lead the world into an entrepreneurial revival, where this country takes the lead in the world?

Internet entrepreneurship offers global reach of more than a billion internet users. It offers several marketing strategies that can be applied at very little or no costs and accurate stats that can assist in tweaking and improving of entrepreneurial skills. The Internet is a prize that still hasn’t exploded in a South Africa that’s living the legacy of the past. The Internet offers the ideal way to start a business for the thousands of South Africans that have been retrenched due to the world recession, black empowerment, the effect of the National Credit Act and companies fallen due to corruption and bad debt.

The Internet offers South Africans great benefit as they often do not have the cash to finance entrepreneurship. But with a small monthly budget you can start an internet business and run it from home with very little overheads. With open source you do not even need to know much about website design and development.

The global reach that the Internet offers South Africans and the wide variety of interests covered by this large market segment means that it is feasible for entrepreneurs to utilize the Internet to generate a solid monthly income by simply looking at their own personal interests and hobbies for a resource. The Internet offers the one thing any entrepreneur strives for, low risk and high return. It offers the ideal way for the thousands of South Africans that are employed, to start a business whilst having the stability of a monthly income.

South Africans have a choice. Do they wish to stand with 77% of battling employees or beg with 23% of unemployed people in the country, or do they want to be wealthy leaders of the entrepreneurial world. It simply takes action and making the decision to make this dream a reality. The choice is in your hands, simply learn the systems that you require, the Internet is filled with these skills and knowledge, a true gold mine of information. Just take the decision and stick to the systems.

Learn more about Entrepreneurship on the Internet. Stop by webmentor.co.za and find more entrepreneur training course information or book your seat in their next Training course.

categories: entrepreneurship,business,marketing,entrepreneurship development,Business Development,education,training,internet marketing,online marketing,home business

When SEO Is Applied Correctly

 

The fact is that more than 80% of all Internet entrepreneurs are not making money online, simply because they do not realise the differences between the Internet and the real world. The Internet is a much smaller platform to do marketing in and it is a much simpler place for you to reach that specific audience that you are looking for. A very important point to keep in mind when trying to start your home based business is that making money on the Internet is certainly not easy, especially if you do not apply a proven system of some sorts, a proven system is a requirement for your successful home based internet business.

Most of us know that link text and themes of the pages that links are obtained from, plays a significant role in just how well SEO will work for them. However, do we truly understand how these themes are determined? Do we also use Thesaurus.com and dictionary.com to do our keyword research, or do we simply use costly products like Wordtracker to do our keyword research based on the searches for that day? The fact is however, that SEO has moved onto a completely new level.

Having a start-up strategy for any new site is very important. The most important thing with any business is to be able to get into business as fast as possible using the easiest possible way. The reality is that a new site will not rank immediately after being indexed, nor will it make any money unless you have alternative marketing strategies in place when the site is launched. What is very important is to realise that the alternative marketing methods can have a major impact on your sites rankings later on therefore you need to keep that in mind when strategising, to ensure that you can benefit of it once your site have the opportunity to rank.

Thinking about specialists in the field of SEO, it becomes very obvious that in terms of Return on Investment (ROI), having an SEO strategy in place makes money sense. But realising that being completely SEO dependant can be highly risky, as was demonstrated by the Florida update in November 2003, and therefore it is a safe to ensure that you apply all eight marketing strategies at the same time. Besides that, the effect of SEO can take a while to show. It s often difficult for new sites to rank for good keywords, therefore the safer strategies are truly recommended.

Many people will say that 8 years ago it was much simpler to make money on the web. This can be a statement that demotivates many Internet entrepreneurs before they even started. The reality is however, that the Internet has grown with more than 360% in the past 9 years, which in effect means that t has become easier to make money online for those that realise that the playing field just requires a more focussed approach. Niche marketing has been a word that has been doing the rounds for some time now and for a good reason. When investigating search engines and searches conducted on them, it becomes clear that search is much more targeted these days. Single keyword searches are not being done as much as years before. People have a much more focussed approach when doing searches.

It is so easy to simply say but SEO is such a difficult technique to master, but the reality is, it cannot be mastered ever. See just as soon as SEOs think they know what works, the search engines moves the goal posts. This off course causes frustration for all the benefactors of SERPs. Besides that, it is becoming more and more complicated to truly understand the techniques to rank well. But one thing will always work. Look at what the Search Engines like to accomplish for their visitors. That will be quality, fresh and popular content. Look at SEO from the search engines point of view. See that is what differentiates the Googles from the Blings and Yahoo!s. It is that simple.

Basic SEO as part of the Internet Marketing system to make money online. find more SEO information SEO and many more Internet Marketing techniques from SA Marketing, the Internet and SEO specialists.