One might think that web super giant Google actually created the web, after all their dominance over the past several years, is truly astounding. In their current attempt for World Wide Web dominance, Google is attempting to make sure that every search made from your smart phone is a Google search as well.

Currently Google is going head to head with Apple for the internet searches done through phone web access, and Google recently purchased AdMob and Teracent in an attempt break into the mobile search arena. Spending almost $750 Million on AdMob alone they are attempting to increase this form of advertising for their company.

Apple is also looking to improve their position in the mobile search market. With the recent acquisition of Quattro, Apple is saying to Google that they are willing to go head to head with them to compete for the growing mobile search market. Apple has a lot of ground to make up though because of the familiarity most users have with Google.

Google continues to be the target, however, and the major players in this industry are targeting them, but trying to unify against them. Apple is in the process of trying to strike a deal with Microsoft to make Bing the primary search resource in the iPhone, hoping that this unification will supply both companies with a larger foothold in the market. Is it realistic to believe that the unification of these two smaller players, could in fact take anything from Google? The answer is probably not.

And with all the hype about who will get to be the search engine for the smart phone applications, the bottom line is that although Google may want to be there, with their current strong hold on the web and with the major social media sites, even if they lose in the smart phone market they will still remain a strong and active force on the web for years to come. The little steps being taken by Microsoft and Apple, may be taking a few dollars out of their pockets, but will remain relatively insignificant to the overall market.

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