Article marketing is one of the most popular ways to improve your search engine optimization efforts. With the introduction of article submission software, the task of distributing your articles across the Internet is easier than ever before. There are a number of rules you should follow if you want to get the most from your article marketing.

In this article, I will provide article writing and submission guidelines that I’ve used to improve the overall effectiveness of my submissions and virtually guarantee that articles are placed on pages with a high Google page rank.

Article marketing gives your article content a life well beyond a single web page. Website owners visit article aggregation websites to find relevant content for their website, blog, or ezine. Your article can be published for quite some time after it’s submitted and posted. The real value of article submission is when bloggers provide a link back to your website in exchange for the content you have provided them.

Timely And Valuable Content Pays Dividends. When creating an article, spend more time on the planning phase than the actual writing of the article. You want to make sure that the information you provide is related to something current and of interest to your potential audience. By doing so, other website owners find true value in the content and post it to their website or blog.

Write Your Article Around A Keyword Phrase. When you write an article about a particular subject, select a keyword phrase that helps to promote your website or service. The result is that search engines will be able to find your content easily based on the specific keywords noted.

Use Your Keyword Phrase Throughout. When writing an article about a particular subject, choose the keyword phrase that promotes your website, product or service. Doing so allows each search engine to easily locate and classify your content.

Create A Compelling Headline. By developing a catchy headline, readers are drawn into your article and take notice. Even though your primary purpose is content distribution and building links to your website, don’t lose sight of promoting your content in a valuable way. Article submission works best when your headline requires individuals to take notice. This leads to greater awareness and action among webmasters seeking content.

Focus On The Author Section. The most valuable aspect of article marketing is the link placed in the article content itself or in the author section. Links provide valuable link value for search engine purposes and can drive users back to your website. Article links can be provided in two ways. The first is through a link back to your website. This is a link to your website presented in the actual body of the article. The second is in the author section. The first type of link is almost never accepted by article directories. The second, which provides information about the author of the article, is usually less than a couple hundred words and usually accepts an html link back to your website. Choose your link text carefully and include with each article.

Submit Your Articles To Top Sites. Don’t waste your time submitting your article to sites that are brand new or only have a low Google PR. Find top ranked article sites using some type of article submission tool, software, or application that can give you indication of site age or Google PR. This helps you to spend your precious time submitting to websites that can truly provide value to your article marketing efforts.

Article marketing continues to be a great way to improve your websites search engine ranking. With the help of distributed content and links back to your website or blog, search engines take notice and assign your site a great deal of value.

Anyone doing business online, then you must consider article marketing as a key search engine optimization strategy. Not only can article marketing help you promote your website, but distributed content is viral in nature and builds your traffic significantly over time.

Before you start article marketing, make sure you check out this helpful guide to Improve Search Engine Rankings, and discover marketing tips from article marketing experts.

categories: article marketing,online marketing,internet marketing,seo,search engine optimization